Privacy Policy


This Privacy Notice is issued in compliance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties (hereinafter the “Law”), its regulation (the “Regulation”) and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (known as the “GDPR”). 

I. RESPONSIBLE: The Society AAA ARENA CANCÚN, S.A.P.I. DE C.V.  with address Street Dulce Oliva No. 157 B No. Int Office D, colonia Villa Coyoacán, Alcaldía Coyoacán, C.P. 04000, Mexico City, Mexico, as well as its subsidiaries, affiliates or the same business group (hereinafter “AAA ARENA CANCÚN”) is the company responsible for the use and protection of your personal data and, in this regard, informs THE HOLDER about its personal data processing policies and security measures in accordance with the provisions of this notice. 

II. PURPOSE OF THE NOTICE: The purpose of this privacy notice is to inform all the person who provides their data to AAA ARENA CANCÚN (Hereinafter “THE HOLDER”), About the policies you follow AAA ARENA CANCÚN to collect personal data, carry out a correct treatment for the main and secondary purposes established herein, the care measures you take to maintain the confidentiality of your personal data and the mechanisms you make available to answer queries related to your rights of access, rectification, cancellation and opposition (known as “ARCO rights”).

1 FORM OF DISPOSITION OF THE NOTICE: The display of this notice to THE HOLDER s e may be done through printed, digital or telephone means, but always prior to collecting your personal data. This privacy notice will be available in full at all times on the website 

III. PERSONAL DATA THAT WILL BE COLLECTED: The personal data we collect are the following: name, nationality, date of birth, address, city and country of residence, telephone number(s), email, photograph, occupation and company for which you work, names on social networks (Facebook, Twitter, Instagram, Snapchat and any other current or future social networks) and the banking information of your debit or credit cards, or other forms of payment such as PayPal, that have been used by THE HOLDER for the contracting of the products or services offered by AAA ARENA CANCÚN. 

In case THE HOLDER Access the website  or profiles of AAA ARENA CANCUN in social networks (Facebook, Twitter, Instagram, Snapchat and any other current or future social network) will also be collected the following data: IP address, type of Internet browser, browsing preferences on our website, Internet pages you visit. In case of not agreeing with the above, THE HOLDER may disable cookies and web beacons in accordance with the provisions of numeral IX. Of nominee “IX. USE OF COOKIES AND WEB BEACONS”.

The protection of the privacy of the personal data of minors, are especially important for AAA ARENA CANCUN, reason why, as soon as we become aware of personal data of minors, its treatment will be carried out complying at all times with the guidelines and requirements established in the Law and Regulations. AAA ARENA CANCÚN will only allow the purchase of its products or services to minors when these are made by their parents or guardians, as the case may be, who must give their consent to the processing of personal data.

1. PURPOSES OF THE USE OF YOUR PERSONAL DATA: The personal data collected will be used only for the purposes described below:

1) MAIN PURPOSES: The personal data we collect from you will be used for activities that are necessary for the services that THE HOLDER requests, such as the following: 

a) The management of reservations, purchases of products or services, the quotation of events and in general customer service.

b) The identification and access of THE HOLDER to the facilities of AAA ARENA CANCÚN where the services are provided.

c) The provision of customer services, through chats, email, telephone or other means.

d) The collection, use, management, storage and development of a database of customers and people related to AAA ARENA CANCÚN, as well as the activities aimed at maintaining and updating the database, which allows to offer a better service.

e) The collection and billing of the products and services offered by AAA ARENA CANCÚN.

f) Evaluate the quality of the products and services offered by AAA ARENA CANCÚN.

g) The fulfillment of the obligations that AAA ARENA CANCÚN has contracted with THE HOLDER.


a) The realization of contests, promotional events, raffles, raffles and all kinds of promotional activities organized by AAA ARENA CANCUN.

b) The sending of promotional communications related to any product or service available on the website or  to the profiles of AAA ARENA CANCÚN on  social networks (Facebook, Twitter, Instagram, Snapchat and any other current or future social network).).

c) The sending of promotional communications about special activities organized by AAA ARENA CANCUN.

d) To understand the interests of users and offer improvements in products and services.

e) To improve the experience of users on the website  and social media profiles . 

In the event that THE HOLDER states that he does not agree with the use of his personal data for any or some  of the secondary purposes,  he must state it at the time of granting his consent. The refusal to use the secondary purposes will not be a reason to deny the provision of the services and products offered by AAA ARENA CANCÚN.

1. CONVERSATION DEADLINE: Due to the nature of the services offered by AAA ARENA CANCÚN, the personal  data will be kept until the date on which THE HOLDER requests the cancellation of the same or that, AAA ARENA CANCÚN, as part of the update of its database, considers that such information should be filtered because it is no longer necessary for the fulfillment of the purposes established in this notice.


IV. TRANSFER OF PERSONAL DATA TO THIRD PARTIES: The personal data that is collected will not be commercialized, sold, transferred or transferred in any way for profit to any third party. 

The transfers that AAA ARENA CANCÚN makes of your  personal data will only be with your prior consent or, without the need for consent, in the cases permitted by Law, as is the case of data transfers to subsidiaries, affiliates or the same business group of AAA ARENA CANCÚN or when necessary to comply with Go with their legal obligations, such as transfers to Mexican and foreign authorities in order to comply with obligations arising from laws or international treaties. In the event that AAA ARENA CANCÚN makes any additional transfer that requires your express consent, it will be obtained previously.

V. THIRD PARTY PAGES OR LINKS: THE HOLDER is informed  that any link to which it accesses other  than the page, is alien  to AAA ARENA CANCÚN, so THE HOLDER assumes its absolute responsibility to review the policies and conditions of data processing and confidentiality of the link in question, mentioning in an enunciative but not limiting way:  payment portals, third-party pages related to the services offered by AAA ARENA CANCÚN, external advertising, as well as any other window or link that is different from the .

1. USE OF COOKIES AND WEB BEACONS: Notice is made to THE HOLDER That the website uses cookies and web beacons. Cookies are files automatically downloaded and stored on your computer when browsing an Internet site, which allow the Internet server to remember data about the user and their browsing preferences. Web beacons are images inserted in an Internet site or email that can be used to collect certain data and monitor user behavior on the website or store your IP address. The use of Cookies and / or Web Beacons, aims to provide a better experience while browsing the different sites, as well as save information about your access to improve the security of your account, define content preferences and customize information based on the interests of your users or track your online purchases. 

THE HOLDER may disable the use of cookies and web beacons through the “help” button found in the toolbar of most browsers, will tell you how to avoid accepting new cookies, how to make the browser notify you when it receives a new cookie or how to disable all cookies.

DATA PROCESSOR: THE HOLDER is informed  that AAA ARENA CANCÚN has a department in charge of answering queries related to the use and processing of your personal data, as well as those related to the exercise of your ARCO rights. The head of this department is Mr. Damian Alfredo Merlo, to whom you may direct your enquiries in writing to with address Street Dulce Oliva No. 157 B No. Int Office D, colonia Villa Coyoacán, Alcaldía Coyoacán, C.P. 04000, Mexico City, Mexico,  o por correo electrónico a la siguiente dirección: [email protected]

1. EXERCISE OF ARCO RIGHTS: THE HOLDER is informed  that, in compliance with the provisions of the Law and its Regulations, he has the following rights:

I. Access: You have the right to  request from AAA ARENA CANCÚN a report on the personal data that was collected, the treatment given to it and the conditions of use. In exercising this right, you may request an electronic copy of such information.

II. Rectification: You have the right to  request AAA ARENA CANCUN the correction of your personal information in case it is outdated, inaccurate or incomplete.

a) Cancellation: You have the right to request that your personal data be deleted from the records or databases of AAA ARENA CANCÚN when they are not being used for the purposes for which it was collected or when their treatment does not comply with the principles, duties and obligations provided for in the regulations.

b) Opposition: You have the right to ask AAA ARENA CANCUN not to  use (or stop using) your personal data for specific purposes.

For the exercise of these rights, THE HOLDER must  submit,  personally or  through a legal representative with specific powers, a written request or email addressed to  the person in charge of processing personal data, described in the immediately previous point and must contain the following information:

i. The name of THE HOLDER and address or other means to communicate the response to your request;

ii. The documents that prove your identity or, where appropriate, your due legal representation;

iii. The clear and precise description of the personal data with respect to which one seeks to exercise any of the aforementioned rights;

iv. Any other element or document that facilitates the location of personal data; and

v. In the case of rectification requests, you must indicate the modifications to be made and provide the documentation that supports your request..

Any application that does not meet these requirements may be rejected by AAA ARENA CANCUN until it is corrected..

Requests that meet the above requirements will be dealt with within 20 business days of the date the request was received. In the event that the request is appropriate, AAA ARENA CANCÚN will make its compliance effective within 15 business days following the date on which it has communicated its response to THE HOLDER. The time limits described herein may be doubled only once when the circumstances of the case so warrant.

En In the event that, for any justified cause established in the Law or the Regulations, it is not possible to comply with the request, AAA ARENA CANCÚN must communicate to THE HOLDER its total or partial refusal informing the reason for its decision, accompanying the evidence that is pertinent. 

VII. REVOCATION OF CONSENT TO THE USE OF YOUR PERSONAL DATA: THE HOLDER is informed that he may revoke, totally or partially, his consent for the use of his personal data in case he considers that they are used for purposes other than those for which they were collected. To do this, you must submit an application in accordance with the requirements, procedure and deadlines established in numeral XI.  Of nominee “EXERCISE OF ARCO RIGHTS”. 

The deletion of personal data will result in a blocking period after which the data will be deleted. AAA ARENA CANCÚN may keep personal data exclusively for the purposes of the responsibilities arising from the treatment. The blocking period will be equivalent to the limitation period of the actions derived from the legal relationship that bases the treatment in the terms of the applicable Law in the matter. Once the data has been canceled, notice will be given to THE HOLDER.. 

VIII. COMPLIANCE WITH PROVISIONS OF THE EUROPEAN UNION GDPR: In the event that THE HOLDER is a national or resident of the European Union, you are informed that AAA ARENA CANCÚN, in compliance with the provisions established by the RGPD,  has taken various measures for the protection of your personal data, mentioning among them the following:

1. The recognition of additional rights: In accordance with the provisions of the GDPR, AAA ARENA CANCÚN recognizes the following rights of THE HOLDER:

I. Right of limitation of  treatment: It is the right  of THE HOLDER to obtain AAA ARENA CANCUN the limitation of the processing of their data in the following cases :

Where the accuracy of the personal data is contested, for a period of time to verify their accuracy;
When its treatment is illegal and THE HOLDER opposes the deletion and instead requests the limitation of its use;
When AAA ARENA CANCÚN no longer needs the personal data for the purposes of the treatment, but THE HOLDER needs them to formulate or exercise their rights.
When THE HOLDER  has opposed its treatment, while verifying if the legitimate reasons  of AAA ARENA CANCÚN prevail over those of THE HOLDER .

In such cases, AAA ARENA CANCÚN may only continue the processing of personal data with the consent  of THE HOLDER or  in any of the exceptions established by Law, Regulation or RGPD.

I. Right to data portability: It is the right to receive the personal data that concern you, which you have provided  to AAA ARENA CANCÚN, in a structured, commonly used and machine-readable format, and to transmit them to another data controller when the treatment is carried out by automated means.

II. Right to automated individual decisions: It  is the right not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects on it or significantly affects you in a similar way, unless it is necessary for the provision of the services that AAA ARENA CANCÚN offers.

The rights referred to herein may be exercised, when applicable, in accordance with the requirements, the procedure and the deadlines established in numeral XI.  ofnominee  “EXERCISE OF ARCO RIGHTS”. 

a) Registration of data processing activities: In accordance with the provisions of the GDPR, AAA ARENA CANCÚN undertakes to enter into a contract with the person in charge of the treatment, indicated in numeral X. ofnominated “PERSON IN CHARGE OF DATA PROCESSING”, WHO WILL HAVE THE OBLIGATION TO KEEP A RECORD OF THE TREATMENT ACTIVITIES CARRIED OUT UNDER HIS RESPONSIBILITY IN ACCORDANCE WITH THE PROVISIONS OF THE RGPD .

1. AUTORIDAD DE CONTROL: THE HOLDER is informed  that, for the attention of any complaint or claim related to this notice, which has not been duly attended  by AAA ARENA CANCÚN within the deadlines and forms established in this notice, you may go to the National Institute of Transparency, Access to Information and Protection of Personal Data (by its acronym “INAI”). Inquiries to this authority can be directed to the telephone 018008354324, al correo electrónico [email protected] o in writing to the address located at: Av. Insurgentes Sur, # 3211, Ground floor, Colonia Insurgentes Cuicuilco, Delegación Coyoacán, C.P. 04530, Mexico City.

IX. SECURITY MEASURES: THE HOLDER is informed that AAA ARENA CANCÚN will take reasonable organizational and technical security measures to prevent the loss, misuse, alteration or illegal disclosure of their information and personal data, which we require to be complied with by the service providers they hire, including in the case of services provided by subsidiary companies,   affiliates or the same business group of AAA ARENA CANCUN. 

Among the security measures that AAA ARENA CANCUN may take for the care of your personal information are the following:

a. Restrict the access of its personnel to the physical or digital databases where the personal data collected is recorded.

b.  The use of keys, passwords and document encryption for physical and digital files where personal data is stored.

c.  Using antivirus and firewalls to prevent unauthorized access by hackers.

d. Any other security measures it deems appropriate.

In case of a violation of security measures, AAA ARENA CANCÚN undertakes to take the necessary measures to  evaluate the impact of the violation and take the necessary measures to compensate for the damage caused to its security system. Where appropriate, AAA ARENA CANCUN must notify THE HOLDER when it considers that the violation may cause any damage.

X. MODIFICATIONS TO THE PRIVACY NOTICE: In the event that for any reason AAA ARENA CANCÚN comes to make any change or modification to this Privacy Notice, said changes will be announced on the website, where you can consult the updates, changes or modifications suffered by this notice to comply with legal requirements, to offer you new products or services,  to improve new privacy policies or for any other reason that is necessary. 

XI. CONSENT: You express your consent for the processing of your personal data in accordance with the terms and conditionsof this Privacy Notice, except for the reservations that you expressly express. 

This Privacy Notice was last updated in July/2023.